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1986 The Moxie Encyclopedia Volume I The History of Moxie Soft Drink by Q. David Bowers
many photos, information
Soft cover etc- 760 pages packed with collecting and identifying information
PLEASE NOTE: for US buyers, second item always ships free. For international buyers, you will only pay actual weight
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Found some wonderful books this week at an estate sale. Excellent assortment of collectibles books. All in beautiful condition unless noted.
Excellent soft covered book from 1986 with 760 pages, it is packed with some great history and collectibles from Moxie, a US "nerve tonic" which originated in 1880s and is still made with limited distribution today. Now it is a soft drink, which is probably was all along. The unique advertising campaigns got the national excited about the handsome men and beautiful women on signs urging everyone to drink Moxie.
Includes:
Legend of Lieutenant Moxie
Dr. Augustin Thompson
William Taylor years
Dr. Thompson's final decade
Turn of the Century
Automobile age
Moxie Newspaper campaigns
Beware of imitations!!
1907 Onward
the Moxie Boy
Horsemobile
TNT cowboy
Glorification of Frank Archer
Moxieland
Moxie company of America
Moxie in the 1930s
Modern era
Moxie Girls
Horsemobile notices
and much much more.
Moxie came to mean having lots of nerve, guts, just like this early soft drink that was advertised as a nerve medicine.
Condition: very good condition for its age. Slight smudging on cover, slight wear to lower edges and corners. Tight spine and pages. Slight bend to cover from use. No writing or damage.
Excellent encyclopedia of Moxie products, history, and advertising.
******
Excellent cookbook for the new or experienced cook. IMPORTANT: For USA buyers, second item ships free and free insurance for any item(s) over $20. Confirmation included. Returns accepted but please contact me first to discuss the problem. All items covered completely against loss in the mail whether you buy insurance or not.
International buyers welcome, but payment by Paypal only (contact me if a problem).
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